Chinese Private Enterprise in Pandemic

Chinese Private Enterprise in Pandemic

Ten years ago, the people to start up new businesses. Large amounts of enterprises emerged in the market. No matter new graduates or experienced entrepreneurs, launching a brand-new business became a trend. Active VC and strong support from the government both boost the start-up business.

Time came to the beginning of 2020 when the pandemic impacted globally, A wave of shocked primarily the private enterprises and small businesses. Mr. Tao GUO was one of them who experienced both the shutdown and survival.

We interviewed Mr. Tao GUO, a representative of private entrepreneurs, who has more than ten years experience in business creation in China. Tao GUO created the first Chinese diversified bookstore, YANJIYOU, in 2012, and he then explored the live house market in 2017. He joined the chain live house brand, Music House, and led the company to a new episode with reconstruction of the business model and initiated merging and integrating subsidiaries to strengthen the brand and market position.

During Tao GUO’s term of office as the first selected Chairman of YANJIYOU, the business model has been proved successfully with acquiring two rounds of VC funds during his term of office. From 2012 to 2019, YANJIYOU opened more than 60 stores nationwide, with an area of operation of more than 100,000 square meters. However, since the pandemic started at the beginning of 2020, YANJIYOU has closed down most of its stores with less than 10 stores remaining. Tao explained, YANJIYOU provided a new style service,which replied to off-line customer crowds. YANJIYOU is more than a bookstore, it also has coffee, creative cultural products, exhibition of art and music performance, etc. YANJIYOU declined in the pandemic.

Mr. Tao GUO took the role of Chairman of the Board for Shanghai ErShe Brand Management Co., Ltd in early 2020 when the time pandemic raging globally. Shanghai ErShe owns the nationally famous live house brand “Music House”. Different from YANJIYOU, the live bar seems irresistible for customers. There are always a lot of people coming to bars for night recreation. “Music and liquor, always cheer up spirit.” expressed by Tao GUO humorously. Music House owns 15 stores nationwide, distributed from west to east, located in Shanghai, Chengdu, Tianjin, Harbin, Urumchi. Benefited from its large scale of distribution, Music House survives.

“Everyone hopes the pandemic ends soon in China.”Said Mr. Tao GUO.

Company: Hebei Ruisong Technology Co., Ltd
Contact Person: Ms. Dong
Email: [email protected]
Website: None
Telephone: +86 15032639533
City: Shijiazhuang, Hebei Province, China


This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.

Release ID: 420583

Published Sun, 30 Oct 2022 21:42:17 -0500

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